It is not unusual to hear of a child who becomes attached to their beloved stuffed animal. But, when an adult becomes attached to a telephone or a vehicle and personifies the object, there are two things that spring to mind: one, the individual is mad. Two, the item is that good.
In regards to Mercedes-Benz’s C63 AMG, it is that good.
Source: Mercedes-Benz Media
This neatly brings us to why I am writing this. Back in late April, Mercedes hosted a press event for their all-new 2010 E-class. While showcasing the new E-class sedan and coupe variants, Benz happened to give us a peak at the all-new 2010 E63 AMG. Not only did its aggressive front valence and squared off, quad-tipped exhaust look appealing, but the sound that resonated from the 63’s 518-horsepower and 465 lb-ft V8 shook the room. I was caught behind the exhaust on one of the higher revs and literally jumped from the sound.
Following the up close and personal look at the 2010 E63, the next morning, Mercedes officials announced that there would not be a 2010 E63 Coupe.
What? After two previous generations of CLK AMG’s now they kill it? I could understand if the AMG program was being cut back on a larger scale but when I see ML63s, G55s and S/CL 63/65s being produced, it makes me wonder: why NOT an E63 Coupe? If anything, an AMG coupe would be right up its alley and could give some competition to the BMW M3 and upcoming Cadillac CTS-V Coupe. And, I do not even want to hear the E63 Coupe would be “too niche,” because that did not stop production of the CL63 and CL65.
Source: rp
It is not that the E550 Coupe was a bad driver. In fact, it was quite good. Equipped with a solid motor, it launches off the line with haste, the 550 Coupe corners with limited body roll and it is suave – props to the elimination of the B-pillar. The bigger problem lies within its personality; it is soft. And the AMGs of the world are anything but.
An AMG is the equivalent of a snarling bank robber strolling into a bank, blowing up the vault and rushing out the door with a big bag of cash. Mind you, the whole time the thief wears an Armani suit.
The point is, an AMG is meant to be a rawer version of a well-mannered Benz, which is exactly what the E550 Coupe is. Why not inject some personality into it?
That is what made the C63 endearing. It is loud, unrefined and it wants to put you into the seat. The C63 AMG is unbelievably brutal. Who is not a fan of the loud guy at the party?
Call me crazy but there is a connection between man and cars. If you have driven an AMG, you would believe it too. Just do not check me into the insane asylum.
This just about sums it up.
~nz
rp
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