Showing posts with label Fiesta. Show all posts
Showing posts with label Fiesta. Show all posts

1.4.09

So Why Is Ford Smiling?

Source: Marijan Murat/European Pressphoto Association

For the past few months, I’ve been getting e-mail messages from Ford public relations, alerting me to the new Fusion Hybrid’s excellent fuel mileage and its Facebook campaign for the upcoming Fiesta. Ford is pushing both cars hard, especially the Fiesta, which won’t arrive in America until next year. But it’s tough getting good news out when there’s so much desperate news out there. So it doesn’t surprise me that Alan Mulally, Ford’s chief executive, and Bill Ford, the company’s executive chairman, wanted to get their word out on the same day that President Obama issued an ultimatum to G.M. and Chrysler.

Read more here.

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