Lexus' IS C Drops The Top And Heats Things Up

In the evolving market of convertibles, competition has been heating up. With the introduction of BMW’s 335 convertible and Infiniti’s new G convertible, Lexus had to have a strong answer. The new IS convertible is the dish Lexus has served.

Source: rp

Although Lexus has produced the current generation SC with a folding hard-top since the early 2000s, that was a car that seemed unattainable to the mainstream audience. With limited rear seat legroom and a rather blasé design, it was not a mind blowing success. However, the payoff out of that venture was the brand gained tremendous experience with hard-top convertibles and could apply what was learned to future products.

Now, armed with a design based off the relatively aggressive looking IS with room for four presents an attainable and practical offering, which is Lexus’ forte. So, when we heard that Lexus was hosting an event, the spies knew we had to be there.

Read more here.

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Retractable Hard-tops: Which Would You Have?

With the invasion of retractable hard-tops in the convertible market, which is what you would have?

In the past two years there has been an influx of hard-top convertibles hitting the market. Most recently the Infiniti G37 and Lexus IS250/350 convertible.

Source: Nissan North America

Source: Nissan North America

However, there are a select few that have remained traditional soft-tops. The A4/S4 Cabriolet replacement is hitting the market in the fall in the form of the A5/S5 Cabriolet -- it will utilize a soft-top.

Want to get in on the action?

Check out the piece here.

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